The truth is, when I first started doing SEO, I thought it would feel more… impressive. Like I’d sit in some high-rise office, typing a few magic keywords into a dashboard and watching someone’s site shoot to the top of Google. It never worked like that.
What really happened was slower. Messier. I spent days adjusting tiny things—changing meta titles, resizing images, rewriting a headline three times because something about it just didn’t feel right. Sometimes the changes worked. Sometimes they didn’t.
One of the first clients I ever helped at Scottsdale SEO Pro was a local gym. Nothing fancy. Just a couple trainers, some secondhand equipment, and a dream that wouldn’t go away. Their website had maybe four pages and zero SEO. They didn’t know what “schema markup” was. Neither did I, to be honest—not back then.
But we started with what we had. We cleaned up the homepage. Wrote an “About Us” page that didn’t sound like a robot. We added photos that weren’t stock. I asked them what their clients actually asked when they called—and we put those words on the page.
Three weeks later, someone found them online. Just one person. But she called, and she came in. And she said, “I found you on Google.” That was the first moment I really believed in this work. It wasn’t a huge win. But it was proof.
Since then, we’ve helped all kinds of businesses. Dentists. Pool installers. Even a tarot card reader once. Some of it’s technical—sure, backlinks and site audits and all that. But most of it? It’s human. It’s asking, “Why do you do this?” and actually caring about the answer. It’s listening to how a client talks about their business and trying to make a website that sounds like them, not like us.
I still get nervous sending off reports. I still second-guess title tags sometimes. There’s no magic here. Just effort. Consistency. Showing up every day and doing the work even when the results take time.
So if you’re looking at this page wondering whether we’re the kind of people who care about your business—yes. Not because we say the right buzzwords. But because we know what it’s like to need someone to really see you online. That’s what we try to do here, one small step at a time.
