In order to succeed online – your website needs to be optimized. The only way to do that is by knowing what improvements are necessary so that it can be: Properly indexed by the likes of Google or Yahoo; Ranks on the search engines for the desired keywords that are most relevant to your products and services; Easily be found on the Internet by your target audience at more than one source other than your website (ex: social media sites, business directories, etc.).
In reality – the formula is easy, but the execution of all of those things is pretty complex and a lot of work.
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